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At just 10 songs and 40 minutes, "Hello Sadness" is perhaps the first Los Campesinos! album that sounds lean and pruned, indulgence shorn away and filler ruthlessly excised. Aiding the process of making a coherent album is the band's extra-curricular hobby, "Heat Rash" - a quarterly edition zine-and-music bundle, which provides a home for the band's more errant musical ideas that wouldn't fit smoothly into the continuity of an album. Heat Rash also articulates something that's right at the heart of Los Campesinos! The idea of a manner of communication with the group's fans that stretches beyond the songs themselves, be it visual, online, or simply a conversation over the merch table. |
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